Profit Calculator

Enter what an item costs you and what you sell it for.

Results

Profit
Profit margin
Markup
Revenue
Total cost

How to use this tool

  1. Enter the cost price of one item and the price you sell it at.
  2. Set the quantity if you sell more than one. Results update as you type.
  3. Read the profit, margin and markup. A negative profit is shown as a loss.

How it works

Profit is what is left after costs. Margin is profit as a share of revenue, so it tells you how much of each sale you keep. Markup is profit as a share of cost, so it tells you how much you added on top of what you paid.

They are easy to mix up. A 50% markup is only a 33.3% margin, because the profit is measured against a different base.

Revenue = selling price x quantity Total cost = cost price x quantity Profit = revenue - total cost Margin = profit / revenue x 100 Markup = profit / total cost x 100

Example. Buy at 60, sell at 100, 10 units. Revenue is 1,000 and total cost is 600, so profit is 400. Margin is 40% and markup is 66.67%.

Frequently asked questions

What is the difference between margin and markup?

Margin divides profit by the selling price. Markup divides profit by the cost. The same sale always has a higher markup than margin.

Why does the margin show "Not defined"?

Margin needs revenue above zero and markup needs a cost above zero. Enter a selling price to see the margin.

Does it include tax or delivery?

No. Add delivery, fees and other costs into the cost price to get a true profit figure.

Is anything stored or sent?

No. The numbers stay in your browser. Only your currency choice is remembered on your device.

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